29 Février, A date remember!
Maple season has arrived and local brand Groupe 29 Février launched a pretty great concept for an even greater cause. First the catchy name of this company works perfectly with their 'DON'T FORGET THE DATE' campaign that aims to give 5% of their sales to the Alzheimer Foundation. A cause that is dear to founder who lost his mother to the disease. What is important to know is that because of the nature of the disease, friends and family are the ones who suffer the most as they witness the deterioration. With statistics showing the growth of this disease, it is important to give back to research.
For the campaign, what better way then to use their stellar maple syrup and sell it in little dispenser?! It's practical and brilliant. You have (just like wine) different types of maple syrup and in this case the grading is based on the maturation process.. A pale syrup (golden light color) is taken in the beginning of the season and as it get gets darker the maple tree is getting mature and ripe which gives the syrup a rich incomparable taste.
Maple syrup is a versatile sweetener that truly can be used everywhere from breakfast to dinner. The American Chemical Society (ACS), in San Diego, shows that maple syrup helps protect against neurodegenerative problems like the Alzheimer disease. So this means you can definitely benefit from using it but in moderation because a sweetener is a sweetener. Here are a few sexy pics taken from their website to show you how create you can get in the kitchen.
Visit their website for more info on how you can give back to the Alzheimer's Foundation. You can start by adding more liquid gold in your food and enjoy the fun recipes they suggest.
Happy Maple Season!