By Iman Kassam CTV News Montreal Videojournalist
Montreal stylist Geri Jeune is the first to admit there's a lack of clothing options for larger-bodied people.
In fact, she's made a living off helping them feel good in what they wear.
"When you show them different prints and different styles, they're like, 'Oh, it's ok to be the size that I'm in. And it's ok to celebrate," said Jeune, the founder of styling, personal shopping and branding company Mlle Geri.
Jeune spoke to CTV News while styling her client, makeup artist and model Brenda Barthelemy, at one of the last plus-sized clothing shops in Montreal, Pennington's.
Jeune says most regular clothing stores don't sell the sizes she needs -- and when they do, the plus-size selection is dull and bland.
"Why can't I have some cool clothes too? What are you trying to tell me when I look around and I see black and grey, and see boring clothes? Is this how I should feel? Is this how I should dress?"
"It's psychological, you know?" she added.
But when Barthelemy sees herself in an outfit Jeune picked out for her -- denim overalls with a plaid jacket and matching, on-trend bucket hat -- her reaction is priceless.
"Wow, I love it," she said, taking a long look in the mirror. "I love it."
It's the same comfort and confidence that everyone wants from their clothes.